These are the women who lived in the shadows of poverty, low self esteem and lack of self worth. They feared to step out of their homes, had no say in the decision making at home and were completely dependent.

Need-based WEDPs at ICECD adopt a systematic approach of identifying and selecting the capable rural women, developing and educating them and then providing follow-up support to enable these women to initiate their micro enterprises and income generation activities.

The training is given in three steps right from the thought of self employment till its implementation

  • Step 1:
    • Possibility of opportunity for entrepreneurs and their selection
    • Selection of industry
    • Market prospects – Study, visit to factory
    • Guidance: Advice and suggestions
  • Step 2:
    • To collect the necessary equipment.
    • Information
    • Financial help (aid)
    • Government benefits
    • Information of Land, Building, Machinery
  • Step 3:
    • Establishment of new Industry and operation
    • Market and financial plan
    • Profitability
    • Marketing and Financial management
    • Current Capital and help of Bank
    • Accounts


  • Women developed for micro/small enterprise creation directly by ICECD through WEDPs in Rural areas – More than 2,00,000 RURAL WOMEN
  • Investment Creation by Women Entrepreneurs in rural areas – US$44.3 million (INR >200 cr.)
  • Employment generation in rural areas – More than 50,00,000 persons
  • Replication through NGO capacity building – 1150 NGOs(all over India)
  • Trainers Capacity Building for WEDPs by ICECD – 5500 Trainers (all over India)
  • Over all reach out to Rural Women through above NGOs/Trainers trained – 10,00,000 rural women
  • These women Earn Rs.2000 – 50,000 per month
  • 89.2% enterprises grow and expand


  • Better health
  • Better education
  • Economic independence
  • Increase in income
  • Increase in self reliance
  • Improved social status
  • Better social awareness
  • Increased confidence

Possible Industries for Rural Women

Service Type:

  • Beauty parlor
  • Flour mill
  • Cold drink stand
  • Tea-food stand
  • Transport

Trading Type:

  • Grocery Store
  • Cutlery Shop
  • Ice-cream/cold drinks
  • Pesticide
  • Ready-made garments
  • Seasonal store

Manufacturing Type:

  • Pua puffed rice
  • Rekzin items
  • Bangles
  • Cement bags
  • Sweet nuts (supari) and Masalas (spice)