Course I
POST GRADUATE DIPLOMA IN ENTERPRISE MANAGEMENT AND ENTREPRENEURSHIP (EME)
DO YOU WANT TO START YOUR OWN BUSINESS?
DO YOU WISH TO MANAGE AND EXPAND YOUR FAMILY BUSINESS?
DO YOU HAVE A POTENTIAL “ENTREPRENEUR” OR “MANAGER” IN YOU?
Stop dreaming-take action. Take control of your future.   
Get ready for big things in store for booming businesses through the ICECD EME course.

Entrepreneurs driven companies have increasingly gained prominence on the global map. Entrepreneurs have demonstrated their worth as leaders in fields ranging from information technology to high tech sectors, service industry, trade as well as manufacturing. Exports are led by entrepreneurs driven small companies.

The present era of liberalization has ushered in a host of new challenges where only the fittest will survive. The success of an enterprise largely depends on its owner and manager, whose skills, knowledge and competencies can take the business to great height. The new breed of managers needs to be innovative, along with being conversant with latest tools and tactics to grow their enterprise, diversify family owned businesses and to be successful managers in the corporate world.

The EME course is an integration of business management with the art of entrepreneurship, thereby developing a caliber to successfully manage enterprises. Case studies and fundaments of management taught by expert faculty develop insights on topics ranging from best practices and leadership to human resource management. The course imparts tools, tips and techniques to navigate the world of business.
COURSE OBJECTIVES :
To develop fast-track entrepreneurs as leaders and catalysts in various industry segments equipping them with global perspective and contemporary knowledge in business management
To instill an attitude for employing creative thinking and generating original or innovative solutions
To train management professionals in strategic management of relationships within the enterprise on one hand, and with stakeholders and public on the other – in congruence with the business management policies.
To provide wide range of career options with flexibility to move across different functional roles and industries
To develop skills to strengthen organizational and team leadership capabilities to meet future challenges.
COURSE CONTENT :
This one year Postgraduate Diploma in Enterprise Management and Entrepreneurship integrates   contemporary business management practices.
1 Strategic marketing and communication
 
Strategy formation for market leadership and competitive advantages
Effective marketing and communication strategies
Branding and Image Building
Brand portfolios and Brand Values
2 Leadership in family business management
 
Professional Management Practices
Effective Communication Practices
Contemporary Management
3 Integrated SME Management
 
Systematic Research
Formulating Business Strategies
Relationship Building
Corporate Brand Value
Management Systems
4 Corporate venturing and management for SMEs
 
Innovation of Business models
Conceptualizing new ventures
Supply Chain Management and Networking
Finance Management
Human Resource Management
5 Managing growth
 
Entrepreneurial Attitude
Behavioral Competencies
Information Technology
Financial Analysis and Account Management
Marketing Management
WHO CAN APPLY
Any Indian of foreign national who is a graduate or is appearing for final degree examination
Any person wanting to launch, join or manage an enterprise
Potential successors of family owned businesses who wish to take over, grow or diversify the business
Existing entrepreneurs who wish to develop further insights into the current Business Strategies in order to develop a competitive edge.
Corporate Executives who wish to develop entrepreneurial competencies and new dimension towards management.
SCOPE AND PLACEMENTS
In this era of globalization and the fast pace of industrialization and service sector development, tremendous opportunities for business have emerged. Government Schemes and Financial sectors looking out for potential entrepreneurs have greatly widened the scope for contemporary entrepreneurs.

As more and more young aspirants opt for an Entrepreneurial career, it provides greater challenges and opportunities to earn name and fame to the upcoming entrepreneurs. This EME course sharpens your hidden entrepreneurial competencies, which prepares you to perform, excel and achieve any career goal or business target that you set.

It develops your capabilities to initiate your own business, and grow and diversify further with a competitive edge over others. The expertise over modern techniques prepares you to give a new dimension to your family business through professional management mantras, thus enabling you to reach new heights.